Friday, May 28, 2010
Posted by Hooch Tan in "Digital Home News" @ 11:00 AM
"Microsoft could also build its own device from start to finish, using Windows 7, Windows Phone 7, or potentially some other software. That could allow for a more tightly integrated experience but runs the risk of further alienating partners. The company's recent decision to kill the Courier project suggests that Microsoft may have considered and rejected this option. "
Image credit: Gizmodo
I would have to agree with Forrester research. While Microsoft has had a strong brand name (good or evil, take your pick) it is definitely losing mindshare these days with the successes that Apple has had. More importantly, it looks as if the computing landscape is changing, with other devices being used in combination with your traditional PC. What Microsoft could see is the erosion of what people think Microsoft is for which may make it harder for the company to stay relevant. With consumer expectations in mind, I believe that Windows Phone 7 may be the best option, since it is designed to be instant on and power sipping. Of course, Windows Phone 7 is not out yet, so that may end up being a horrible disaster. The 800lb gorilla needs to wake up!