Digital Home Thoughts: Google and Apple in iTV Partnership?

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Wednesday, September 20, 2006

Google and Apple in iTV Partnership?

Posted by Chris Gohlke in "CONTENT" @ 08:00 PM

http://www.ehomeupgrade.com/entry/3034/rumor_google_video

"If true, could this be a sign that Apple is opening up their products to third party content services? (Yea, a first!) Newsweek speculates that iTV users will be able to access certain Internet properties, including Google Video, and stream content for viewing on one's TV set (via Engadget). But what's not clear if “the talks”, Marissa Mayer, Google's consumer product chief, is claiming are happening with Apple include negotiations for users to download premium content, like TV shows, for $1.99 from Google Video, besides just streaming popular user-generated content. At this point, you never know... Apple just added Google CEO, Dr. Eric Schmidt, to the Board of Directors. Could a revenue split agreement be in the works?"

I agree with the writer, this would be a MAJOR shift for Apple and while I think many people would be happy to see it, I don't know that Apple is ready to take that step. That said, Apple really does need to think about going down this road or pretty soon someone will come along and offer the right product with more interoperability between media sources and eat Apple's lunch.

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