Monday, September 12, 2005
MLB Understands Digital Media
Posted by James Fee in "ARTICLE" @ 03:00 PM
"The concept behind this is simple enough: mlb.com provides a third-party feed (or sometimes its own), digitizes it, throws a DRM wrapper around it, and either archives it or streams it to a subscriber. The power and convenience that this affords a consumer is stunning. I can watch any game played at any time during this entire season. I can order up a condensed game, where only the significant pitches are shown, or a highlight reel. If I tire of the television announcers, I can select either the home or away radio broadcasts. I pay a little more for the recorded archive by which I can skip commercials, but that's fine by me. This is exactly what I want. I'm willing to pay for it. I am paying for it. So why can't NBC give this to me? Fox? Heck, the Discovery Channel?"
MLB was a pioneer in digital transmission of games. They used to be hooked up with Real, but since going it on their own we no longer have to deal with RealPlayer. There is room for improvement because the current DRM isn't supported on Mac or Linux. Tell me though, wouldn't you want the ability to view Sandy Koufax in the 1965 World Series whenever you want?
MLB was a pioneer in digital transmission of games. They used to be hooked up with Real, but since going it on their own we no longer have to deal with RealPlayer. There is room for improvement because the current DRM isn't supported on Mac or Linux. Tell me though, wouldn't you want the ability to view Sandy Koufax in the 1965 World Series whenever you want?
