Wednesday, August 3, 2005
About Half of you are Tech Pessimists
Posted by Jason Dunn in "NEWS" @ 03:00 PM
"Among consumers, Forrester found attitudes toward technology almost evenly split, with 49 percent of all households rated as optimists and 51 percent as pessimists. The company pointed out that marketing to pessimistic consumers--people who have little faith in or use for technology--is quite different from marketing to optimistic technophiles. The research company also broke out tech optimists and pessimists state-by-state. Residents of Utah and Washington, D.C., considered themselves the most technology friendly, with 59 percent rated as optimists in each locale. The most tech averse-state? West Virginia, where only 39 percent of residents consider themselves technology optimists."
Wondering where consumers are in the digital spectrum? Check out this article - I'd love to see more details, but I imagine this is one of those reports that cost $10,000 and is sold to companies such as Sony and Samsung.
Wondering where consumers are in the digital spectrum? Check out this article - I'd love to see more details, but I imagine this is one of those reports that cost $10,000 and is sold to companies such as Sony and Samsung.
