Friday, July 29, 2005
Illegal Downloaders are also Biggest Spenders: Research
Posted by Jeremy Charette in "NEWS" @ 02:00 PM
"A British organization has discovered that illegal music downloaders spend much more on paid music downloads than strictly legal file-sharers do. The Leading Question, a digital music consumer research firm, says music pirates spent four-and-a-half times more for legal music downloads than average fans. "Music fans who break piracy laws are highly valuable customers," said Paul Brindley, head of the Leading Question, which conducted a survey of 600 music fans who also own computers and mobile phones."
There's always the question of whether someone would admit to doing something illegal, even if they're answering anonymously...but my instinct tells me this survey bears quite a bit of truth. Many of today's consumers have a "try before you buy" mentality, which is part of what drives illegal music downloads. By prosecuting these illegal downloaders, i think the RIAA is shooting themselves in the foot and discouraging consumers from eventually purchasing legal copies of the music they've downloaded. But what else is new? :roll:
There's always the question of whether someone would admit to doing something illegal, even if they're answering anonymously...but my instinct tells me this survey bears quite a bit of truth. Many of today's consumers have a "try before you buy" mentality, which is part of what drives illegal music downloads. By prosecuting these illegal downloaders, i think the RIAA is shooting themselves in the foot and discouraging consumers from eventually purchasing legal copies of the music they've downloaded. But what else is new? :roll:
