Thursday, March 17, 2005
Gamers Love Their Music
Posted by Jason Dunn in "ARTICLE" @ 03:50 PM
"Care for an MP3 with that frag? Companies that want to boost sales of music and portable music players should consider marketing to a growing, but untapped audience--hard-core gamers--according to the results of a survey by IDC and IGN Entertainment. Gamers are spending hours each week playing computer games, but are also big consumers of music and audio devices, the survey of more than 6000 gamers found. However, rather than trying to pry gamers away from the warm glow of their LCD screens to go see a show, the music industry should look for ways to integrate music with video games, such as tying audio devices and services into games or marketing online music and gaming services together, according to an IDC report."
I think the idea of integrating music into games is really interesting - although some games have great musical scores/soundtracks, a lot of them do not. Imagine having popular tunes integrated into the game, changing songs at key moments, etc. Then having a way to easily buy/rent the tracks when you exit the game - kind of like what the WB does with some of it's TV shows. I watch Smallville, and in most shows they have a couple of great songs, which I often look up on Napster or add to my Amazon wishlist. Anyone do the same?
I think the idea of integrating music into games is really interesting - although some games have great musical scores/soundtracks, a lot of them do not. Imagine having popular tunes integrated into the game, changing songs at key moments, etc. Then having a way to easily buy/rent the tracks when you exit the game - kind of like what the WB does with some of it's TV shows. I watch Smallville, and in most shows they have a couple of great songs, which I often look up on Napster or add to my Amazon wishlist. Anyone do the same?
