Digital Home Thoughts: Creative Responds to iPod Price Drop

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Tuesday, March 1, 2005

Creative Responds to iPod Price Drop

Posted by James Fee in "ARTICLE" @ 10:00 AM

http://www.betanews.com/article/Creative_Responds_to_iPod_Price_Drop/1109690976

"Electronics maker Creative announced Tuesday that it would drop prices on its Zen Micro, a move that could be seen as a direct response to Apple's recent changes to its iPod line. The 4GB Zen Micro dropped to $199, the 5GB to $229, and a new 6GB version will be introduced at a price of $249. The new pricing structure puts Creative in line with Apple's latest offerings. To sweeten the deal, Creative is offering a $20 mail in rebate on the 4GB version for players bought before May 30, bringing the price down to $179. The Zen Micro is currently the only Windows Media-based digital music player that has shown any promise of breaking into Apple's near-domination of the MP3 player market."



Well that is a good deal, but all rebates do is make me wonder if they are having trouble selling them. Hopefully Creative has an update in the works because the new iPod mini and its 18 hours of battery life really set a new standard for mini digital music players.

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