Monday, October 4, 2004
Roc-A-Fella Rocbox
Posted by James Fee in "ARTICLE" @ 11:00 AM
"As the trading of MP3 files ate into music sales, Damon Dash, the 33-year-old entrepreneur behind Roc-A-Fella Records, turned his hip-hop music company into a platform to sell other, more profitable products. He built Rocawear, a hip-hop-inspired clothing line, into a $300-million-a-year business. He launched Armadale Vodka, Tiret New York luxury watches and America, an urban luxury fashion magazine. He even bought the venerable Pro-Keds name to use on a new line of athletic shoes. Now Mr. Dash is taking his celebrity and music-infused marketing approach to a product line closer to the source of his troubles: MP3 files. In November, he will introduce a line of MP3 players under the name Rocbox, including one aimed squarely to compete with Apple Computer's iPod."
Hmm, he claims the RocBox is an alternative to the iPod, but to me it just looks like the 3G iPod, sans the wheel. :roll: Innovation is not present here....
Hmm, he claims the RocBox is an alternative to the iPod, but to me it just looks like the 3G iPod, sans the wheel. :roll: Innovation is not present here....
