Digital Home Thoughts: U2 Says It May Offer Its Latest Album On iTunes If Pirates Strike

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Monday, July 26, 2004

U2 Says It May Offer Its Latest Album On iTunes If Pirates Strike

Posted by Kent Pribbernow in "NEWS" @ 06:00 AM

http://news.com.com/U2+vows+iTunes+release+if+album+pirated/2100-1027_3-5282968.html?tag=nefd.top

" Irish rock band U2 might rush release its upcoming album as a legal download on Apple Computer's iTunes music store if unfinished material from a CD copy that went missing ends up pirated on the Internet, a source close to the band says."

This is an interesting and proactive move by U2. If online music pirates steal their latest unfinished album (which of course they will), U2 will head them off at the pass - as the saying goes in the old west. But I question how exactly this preemptive strike is supposed to curtail music theft or even slow its progress? I get the impression U2 is looking to setup a publicity stunt.

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