Digital Home Thoughts: Is Comcast Feeling the Pressure from Hulu?

"Time Warner and Comcast have joined hands in order to regain control on some of the content that is slipping right out from under 'em. In the olden days, the only portal for catching content was the 'tube; today, a vast array of television shows are available gratis on the web, and that's downright frightening for pay-TV operators. Today, both firms are detailing TV Everywhere in the most general way possible, only telling us that paying Comcast subscribers will soon have access to "premium long-form content" via a web portal. TNT and TBS are the only networks specifically named thus far, but considering that both of those already offer their best programming online to everyone, we're not terribly impressed."

I'm thinking cable networks are going to start getting desperate. Hulu, Netflix, and DTV offer a much cheaper alternative than even basic cable. Unfortunately, giving subscribers what they can already get for free elsewhere will probably do little to help solve this problem.