Digital Home Thoughts: COOL-ER eReader

"The COOL-ER uses E-InkR, a new technology that gives you a screen with a "like paper" display, replicating the experience of reading a book. Using power only for "page turns" means that a single charge lasts for 8000 pages and unlike a book, the electronic display allows you to change the text size to suit you!"

PDF support and an SD card reader are nice additions over the Kindle. On the surface, at $249 this looks like a great deal compared to the similarly sized Kindle at $359. But, I compared the 6 bestsellers listed on the front page of their Web site versus their price on Amazon.com and found that all the books were more expensive, most more than double the Amazon.com price. So, unless you don't plan on actually buying content, the Kindle will cost you less in the long run.