Digital Home Thoughts: Under the Covers - CinemaNow is Best Buy

"Best Buy...will start selling movies sans-disk to web connected devices later this month, starting with LG Blu-ray players and home theater in a box systems, followed by Samsung's internet connected home theater equipment and of course the house Insignia brand. As planned, it will have "first run" movies for sale as soon as they arrive on DVD, with rentals for $2.99 - $3.99 per movie and purchases at $9.99 to $19.99, including HD titles and some available in 1080p. Apparently the name game is how Best Buy plans to sneak boxes with its store embedded through other retailers, we'll see how Wal-mart / VUDU, Amazon and the rest respond to the challenge."

For some of us, the disassociation of the service with Best Buy is probably for the best. I don't thing there is much of a concern that other retailers will avoid selling this product just because of the built in service. After all, it is not too difficult to find Netflix enabled devices at retail and on-line from a variety of retailers.