Digital Home Thoughts: Warner Bros. Throws Blockbuster a Bone

"I heard about Blockbuster getting an exclusivity deal with Warner Bros. to rent their new movie titles 28 days before any competitor is able to, but I didn’t realize that it was immediate and would affect all forms of delivery and sales (see press release below). As you can see in the image above, The Blind Side through Blockbuster is available in-store, by mail, and on-demand. Netflix and redbox… no dice."

This is just life support for Blockbuster. It is in Warner Bros. best interested to keep them around, but I'm betting they know Blockbuster is all but dead and just didn't want to even waste their time negotiating for the delayed rental window. Like a lot of other Netflix users, I have tons in my queue, I don't go to the theater anyway, so waiting an extra month is not a big deal. I used to be a fan of Blockbuster, but they were dedicated in their intent to drive me away and were finally successful a few years ago.