Digital Home Thoughts: Phoenix Gives the BIOS the faster Boot

"Phoenix is showing off a few interesting things at IDF, but the real standout is their new Instant Boot BIOS, a highly optimized UEFI implementation that can start loading an OS in just under a second."

Engadget has a splendid video demonstrating Phoenix's attempt at giving us quick boot times. While a lot of effort has been made in speeding up OS boot times like Splashtop, Presto and even Phoenix's own HyperSpace, BIOS boot times get much less press. Watching the video is impressive and makes laptops, regardless of the OS, much more practical. I just wonder if total boot times will suffer over time. Fresh computer installs have always been fairly fast for me, usually reaching the desktop in under a minute, but the moment I start loading other stuff, things start getting slower and slower and much slower until I start ordering pizza when I turn on my computer. Anyone else suffer the same problem?