Digital Home Thoughts: Warner Brothers HD-DVD to Blu-ray Upgrade Program

This is a really smart thing to offer consumers! Warner brothers is allowing consumers to swap their HD-DVD movies for Blu-ray movies, for $4.95 per movie and a $6.95 shipping charge on the whole order. All in all, not bad - I'd certainly pay $5 per movie to get them in Blu-ray format. Unfortunately for me, this offer is only available in the USA - but one of my American Thoughts Media editors may be getting a shipment from me to make the swap happen. It seems also that you only have to send in your DVD sleeve - you can keep the actual discs. I wonder if they do anything with boxed sets? I have Heroes season one on HD-DVD...