Digital Home Thoughts: What Windows 7 Needs Is...

"By now, we’ve got a pretty good idea of what’s working and what isn’t in Vista. Here are our recommendations for how Microsoft should proceed with Windows 7. Add Something Inspirational. Say what you like about Steve Jobs, but he stirs the Apple faithful into a frenzy with his promise of “one more thing.” Apple has done a great job of adding features, applications, and functionality to OS X that inspire its users. Some of that is just marketing mumbo jumbo, but the tight integration and the user-focused design of Apple’s integrated apps impress even the most die-hard PC user."

See the full article for the other 7, but I've really got to agree with this one. At this point, Vista is pretty good, so from here on, it is really a marketing problem. The other and possibly biggest thing they need to do is make sure Windows 7 works at release. For both XP and Vista, it has seemed to take a service pack or two before it finally worked. No matter what, Windows 7 can't be released until it is ready.