Thursday, January 17, 2008
"Mac Mindset" Quantified?
Posted by Jason Dunn in "Digital Home News" @ 04:00 PM
"According to Mindset Media, Mac enthusiasts descending on San Francisco in droves this week to see the latest Apple innovations are apt to have a lot in common with the open-minded, liberal population they will find there. The study, with a robust sample of 7,500 respondents, revealed that people who are highly open-minded or, in Mindset Media parlance, "Openness 5's", are 60 percent more likely than people in the general population to have purchased a Mac. These purchasers are also more liberal, less modest, and more assured of their own superiority than the population at large."
I'll restrain myself from saying anything about this other than I'd love to see the same survey done at a Windows-focused event such as CES, and see if any comparisons could be made - though I think it's entirely possible that anyone attending a geek event like MacWorld or CES might fall into the same bucket of feeling assured about their superiority. ;-)
I'll restrain myself from saying anything about this other than I'd love to see the same survey done at a Windows-focused event such as CES, and see if any comparisons could be made - though I think it's entirely possible that anyone attending a geek event like MacWorld or CES might fall into the same bucket of feeling assured about their superiority. ;-)
