Monday, June 18, 2007
Microsoft Renames Microsoft IPTV to "Microsoft Mediaroom"
Posted by Jason Dunn in "NEWS" @ 03:28 PM
"Microsoft Corp. today announced the availability of Microsoft® Mediaroom™, the latest update to its award-winning Internet Protocol television (IPTV) software platform, featuring several new multimedia capabilities, including in-home personal music and photo sharing, dynamic MultiView (multiple picture-in-picture) capabilities, Multimedia Application Environment for development of interactive services and advanced applications, and digital terrestrial television (DTT) support. Microsoft also introduced the Microsoft Mediaroom Application Development toolkit, which provides service providers and third-party developers with tools to create compelling, revenue-generating TV-based applications that run on the platform. With this latest release, Microsoft is renaming its IPTV platform Microsoft Mediaroom to better reflect the broader set of new connected entertainment experiences made possible today and the types of experiences anticipated in the future. In addition, the Microsoft Mediaroom name and identity are designed to be used by service providers as an ingredient brand to create a powerful competitive differentiator to support their consumer marketing activities."
This is one of those "Hey, good news!" announcements that I'll probably never get to see come to the market where I live. Still, if you live in a market where Microsoft might deploy this technology in conjunction with a TV set-top box partner, you might appreciate this more than I do.
This is one of those "Hey, good news!" announcements that I'll probably never get to see come to the market where I live. Still, if you live in a market where Microsoft might deploy this technology in conjunction with a TV set-top box partner, you might appreciate this more than I do.
