Digital Home Thoughts: BBC News: iPod Users Shunning iTunes

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Tuesday, September 19, 2006

BBC News: iPod Users Shunning iTunes

Posted by Damion Chaplin in "CONTENT" @ 12:00 PM

http://news.bbc.co.uk/2/hi/technology/5350258.stm

"Despite the success of Apple iTunes, few people stock their iPod with tracks from the online store, reports a study. The Jupiter Research report says that, on average, only 20 of the tracks on an iPod will be from the iTunes shop. Far more important to iPod owners, said the study, was free music ripped from CDs someone already owned or acquired from file-sharing sites. The report's authors claimed their findings had profound implications for the future of the online music market... [T]he report into the habits of iPod users reveals that 83% of iPod owners do not buy digital music regularly. The minority, 17%, buy and download music, usually single tracks, at least once per month. On average, the study reports, only 5% of the music on an iPod will be bought from online music stores. The rest will be from CDs the owner of an MP3 player already has or tracks they have downloaded from file-sharing sites."

Here's an interesting bit of news, though not really surprising if you ask me. I know many people who own iPods, and only one that actually buys music from ITMS (and he's got a $10-per-month allowance). Everyone else I know rips their CDs into DRM-free formats. I'm curious, so it's poll time, this one for iPod owners:

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