Digital Home Thoughts: Apple and Nike Announce Nike+iPod System

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Wednesday, May 24, 2006

Apple and Nike Announce Nike+iPod System

Posted by Jeremy Charette in "HARDWARE" @ 01:00 PM

http://www.apple.com/ipod/nike/run.html

"With a sensor in your shoe and a receiver on your iPod nano, your run takes on a whole new dimension. See the minutes tick by. Watch the miles unfold. Hear real-time feedback. All to your favorite music — including the one song that always gets you through the home stretch."



This is the sort of innovation that keeps Apple in the lead. Now your shoes can tell your iPod how fast you're running, allowing it to tell your how well you're doing through the headphones, while your favorite music is playing. Feel like giving up at the start of the last mile? Press a button, and that one song that gets you over the hump ques up instantly. Then when you get home, dock your iPod, and download a complete second by second summary of your run to your desktop computer, allowing you to track your progress towards your fitness goals. This is something I hadn't expected from Apple or Nike, but constant innovation like this is what sets them apart from the rest. The best part? It's just $29. I predict they sell like hotcakes.

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