Digital Home Thoughts: Yes, Yes, I Know About the Dell/Alienware Deal

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Thursday, March 23, 2006

Yes, Yes, I Know About the Dell/Alienware Deal

Posted by Jason Dunn in "NEWS" @ 03:42 PM

http://reviews.cnet.com/5530-10921_7-0-10.html?forumID=110&messageID=1826040&threadID=163281

Ok, we've had quite a few people submitting the Dell/Alienware news story - which is funny because we don't tend to get that many news submissions in general - but I wasn't going to post on it because it's just not all that relevant to the digital media scene. But since many people are contacting me about it, the topic must interest the people that read this site. ;-) For those that don't know this, Dell is buying Alienware. Thing is though, Alienware will be run as a completely separate company, keep their brand, etc. So it's not like Dell will be offering Alienware machines at Dell prices - that's the thing that would make it most interesting to me personally. The deal is made, and I have word from a trusted source that the deal should be announced next week, around the 29th of March. This email message is purported to be from Nelson Gonzalez, the CEO of Alienware. Here's a quick quote:

"Since 1996, our success has been such that we have developed an enviable customer following, as well as the respect of industry analysts and the media who have acknowledged the growing power of our unique brand. And in the spirit of extending the reach and appeal of the Alienware brand, I am proud to announce that Alienware has agreed to be acquired by Dell."

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