Tuesday, March 21, 2006
KFC's DVR-Only Commercial
Posted by Jason Dunn in "NEWS" @ 03:00 PM
"About a month ago, KFC ran an experimental commercial designed to be viewed only by DVR owners; the spot contained a single frame of a code word entitling viewers to get a coupon for a free chicken sandwich. Now, KFC is claiming that the ad (which ABC actually banned as subliminal advertising) was a success, pointing out that over 100,000 people snagged the coupons, and traffic to KFC's web site surged by 40% the week after the ad ran."
Has anyone seen this? It sounds like an interesting experiment on KFC's part, though when I think about how I jump through commercials on my MCE 2005 machine - 30 seconds at a time - I likely wouldn't have seen this at all. I think it would only work on DVRs that relied on a fast-forward function rather than a skip function for getting past commercials, right?
Has anyone seen this? It sounds like an interesting experiment on KFC's part, though when I think about how I jump through commercials on my MCE 2005 machine - 30 seconds at a time - I likely wouldn't have seen this at all. I think it would only work on DVRs that relied on a fast-forward function rather than a skip function for getting past commercials, right?
