Wednesday, March 8, 2006
iTunes $9.99 Multi-Pass: Just What Videos Needed
Posted by Jeremy Charette in "CONTENT" @ 01:00 PM
"This morning brought a very pleasant surprise for fans of two Comedy Central shows - and those hoping to see Apple’s iTunes Music Store become an even bigger force in digital downloads. Along with the addition of popular political news show parodies The Daily Show and The Colbert Report to iTunes, Apple unveiled Multi-Pass, a $9.99 subscription package that provides 16 episode downloads for a single low price. Individual episodes can still be purchased for $1.99."
Finally, the price of video downloads from iTunes appears to be coming down. And what a drastic cut it is: 16 episodes of your favorite TV show previously cost you $32 on iTunes. Now that's down to $10. At those prices, it just doesn't pay to buy single episodes anymore. The caveat here is that this doesn't apply to all shows, just "The Daily Show" and "The Colbert Report" (for now anyway). If they bring this out for Battlestar Galactica, or Law and Order, I'll be one of the first customers to sign up. Sounds like a great idea to me. Frankly, it'll be cheaper than what Time Warner charges me for DVR service, and the picture quality will likely be better than my digital cable signal. All I need is an iPod dock to hook up to the TV, and I'm in business. Can't wait.
Finally, the price of video downloads from iTunes appears to be coming down. And what a drastic cut it is: 16 episodes of your favorite TV show previously cost you $32 on iTunes. Now that's down to $10. At those prices, it just doesn't pay to buy single episodes anymore. The caveat here is that this doesn't apply to all shows, just "The Daily Show" and "The Colbert Report" (for now anyway). If they bring this out for Battlestar Galactica, or Law and Order, I'll be one of the first customers to sign up. Sounds like a great idea to me. Frankly, it'll be cheaper than what Time Warner charges me for DVR service, and the picture quality will likely be better than my digital cable signal. All I need is an iPod dock to hook up to the TV, and I'm in business. Can't wait.
