Digital Home Thoughts: eHomeUpgrade: iTunes, One Billion Suckers Served

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Friday, March 3, 2006

eHomeUpgrade: iTunes, One Billion Suckers Served

Posted by Jason Dunn in "ARTICLE" @ 08:00 AM

http://www.ehomeupgrade.com/entry/2168/itunes_one_billion

"Personally I've never bought an iTune and I don't own an iPod. I think Apple's DRM is awful and represents a major step back for us all. I think those that are investing in iTune digital libraries are suckers. You are basically betting that Apple's proprietary DRM laced format will be the standard for the rest of your life. You are paying too much for your music and tying yourself to only Apple products going forward. More innovative ways to play your music may indeed come in the future but unless they are marketed by Apple you will not likely be able to use these devices with your iTunes files due to Apple's tight proprietary control."

This is a beautifully vitriolic piece from Thomas Hawk, and I agree with the basic premise - investing a lot of money into a DRM-laden format that might not be around five years from now is simply stupid, yet it's something that hundreds of thousands of people are doing. Apple is playing a dangerous game, to be sure. There's a rebuttal here, but it's the usual fanboy stuff. What do you think, especially those of you who have invested a few hundred bucks into iTunes music?

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