Digital Home Thoughts: Microsoft Alums Picture Photo Sharing Made Easy

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Thursday, February 9, 2006

Microsoft Alums Picture Photo Sharing Made Easy

Posted by Chris Gohlke in "CONTENT" @ 10:00 PM

http://seattletimes.nwsource.com/html/businesstechnology/2002788966_vizrea07.html

"A group of former high-ranking Microsoft executives has emerged from retirement to start an ambitious company that aims to simplify the sharing of digital photos and other media over the Internet. Vizrea, their Seattle-based startup, created a platform for organizing and sharing collections of digital media. Its formal debut is Wednesday at the Demo conference in Phoenix. It's also participating in the 3GSM World Congress wireless conference next week in Barcelona, Spain."



They have partnered with Nokia and seem to be focusing on getting the pictures from your cell phone. They then hope to use this to branch out into other digital media. Given the growing usage of camera phones and the improvements in them, not a bad strategy. Of course, other photo services already support this, so not sure how this will differentiate them from the market.

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