Monday, December 12, 2005
Does Apple Get Too Much Press?
Posted by Kent Pribbernow in "THOUGHT" @ 08:00 AM
"As big and as important as Microsoft is, the coverage of the company is quite mediocre. This is particularly true in the mainstream press. The reason for this is that today's newspaper and magazine tech writers know little about computers and are all Mac users. It's a fact."
Dvorak brings up some excellent points about why Apple gets TOO MUCH publicity at times. It's a little known secret that most journalists and media firms use Macs. As do anyone working in the publishing industry. Heck, even PC World Magazine is designed on a Macintosh systems. So it's little wonder that a strong Apple/Mac bias seems to permeate from within the tech media. A new Apple product gets exposure on the front cover of Time Magazine, while Microsoft based products get little more than a footnote mention.
To be fair, I would say from my own personal experience, Apple is one of the few (if only) companies in the tech sector that draws excitement. Think about it. When you look at other competing companies like Dell...do you find their product releases interesting or exciting in any way? Dell is all about value, not sex appeal. Good as their products are (well, for the most part) they just don't resonate enthusiasm.
Even Microsoft has lost its ability to spawn enthusiasm these days. Windows Vista has been so badly managed over the last few years I don't even know what to expect from this OS. That said, there is a lot to get excited about, and I think we're going to see a lot of media focus deservedly shift to Vista later this year.
Dvorak brings up some excellent points about why Apple gets TOO MUCH publicity at times. It's a little known secret that most journalists and media firms use Macs. As do anyone working in the publishing industry. Heck, even PC World Magazine is designed on a Macintosh systems. So it's little wonder that a strong Apple/Mac bias seems to permeate from within the tech media. A new Apple product gets exposure on the front cover of Time Magazine, while Microsoft based products get little more than a footnote mention.
To be fair, I would say from my own personal experience, Apple is one of the few (if only) companies in the tech sector that draws excitement. Think about it. When you look at other competing companies like Dell...do you find their product releases interesting or exciting in any way? Dell is all about value, not sex appeal. Good as their products are (well, for the most part) they just don't resonate enthusiasm.
Even Microsoft has lost its ability to spawn enthusiasm these days. Windows Vista has been so badly managed over the last few years I don't even know what to expect from this OS. That said, there is a lot to get excited about, and I think we're going to see a lot of media focus deservedly shift to Vista later this year.
