Digital Home Thoughts: Toshiba Licenses HD-DVD to Chinese Manufacturers

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Wednesday, November 2, 2005

Toshiba Licenses HD-DVD to Chinese Manufacturers

Posted by Jason Dunn in "NEWS" @ 04:27 PM

http://news.com.com/Toshibas+risky+push+on+HD-DVD/2100-1041_3-5928133.html?tag=nefd.top

"In the high-stakes battle with Sony over whose format will power the next generation of DVD players, Toshiba has adopted a potentially perilous strategy: encouraging low-cost Chinese competitors to crank out machines using its standard, known as HD-DVD. Courting Chinese makers has been largely taboo in Japan, where manufacturers like Sony and Panasonic have long tried to delay the transition of their technologies into cheap commodities. Toshiba's decision could have major ramifications in the race for the billions of dollars that are likely to flow from the next generation of DVD technology, which promises enhanced pictures and audio and more disc space."

Now here's an interesting move by Toshiba that will certainly shake things up! Opening it up to the cut-throat nature of Chinese manufacturing will have a big impact on price, and this might be a serious body-blow to the Blu-Ray group, which is already reeling. What are your thoughts?

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