Digital Home Thoughts: Yahoo Raising Subscription Music Price

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Wednesday, October 26, 2005

Yahoo Raising Subscription Music Price

Posted by Suhit Gupta in "NEWS" @ 11:00 AM

http://www.betanews.com/article/Yahoo_Raising_Subscription_Music_Price/1129912506

"Confirming speculation that record labels were not content with the $4.99 pricing of Yahoo! Music Unlimited, the company on Nov. 1 will raise its music subscription fee by $5 to $9.99 USD when purchased annually. Monthly fees will jump from $6.99 to $11.99 USD, bringing the service closer in cost to Napster and Real's Rhapsody. Current monthly subscribers can opt to keep their $6.99 pricing, which is still advertised by Yahoo, but will lose the ability to transfer downloaded songs to a portable device. Those who have purchased an annual subscription, however, will receive the "To Go" feature for the duration of that year."

I always wondered how Yahoo was able to sustain that low cost music service, and I guess it is clear now that they weren't able to. While their new cost model is more at par with its competitors, raising prices by double is a bit steep, IMHO. Did any of you subscribe to Yahoo!? Are you planning on staying with it or moving to something else now?

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