Digital Home Thoughts: Microsoft on DRM, Content Protection, and PVP-OPM

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Wednesday, July 27, 2005

Microsoft on DRM, Content Protection, and PVP-OPM

Posted by Chris Gohlke in "CONTENT" @ 11:00 PM

http://msmvps.com/chrisl/archive/2005/07/25/59605.aspx

“Our fundamental goal governing our content protection efforts is to ensure that “content flows”. This requires coordination across multiple – and intimately related - dimensions. As a platform provider, we provide the technology that allows these partners to test and implement new business models and scenarios. It remains up to “the market” to determine the equilibrium that drives any free-enterprise system."

This is Chris Lanier quoting information he received from Microsoft. While it is up to the content provider to decide whether to use the tools Microsoft provides, Microsoft needs to ensure that the tools are pretty seamless and unobtrusive from the user perspective to really make this successful.

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