Tuesday, July 12, 2005
When Is a PodCast Not a PodCast? When It's a BlogCast!
Posted by Kent Pribbernow in "NEWS" @ 08:00 AM
"One of the bigger trends on the Internet right now is "podcasting," in which someone can subscribe to amateur and professional audio programs, automatically downloaded to a portable device. The name is derived from the words broadcasting and iPod, Apple Computer's music player. And that poses a slight problem for Microsoft employees who want to take part in the trend. The iPod uses a music format that rivals Microsoft's Windows Media, and Microsoft software, in turn, runs devices that compete with the iPod. So how do you create a "podcast" without implicitly acknowledging the ubiquity of the product from one of your company's competitors? Why, you "blogcast," of course."
BlogCast? Good luck popularizing that term. As irritiating as the term "PodCast" is to many non-iPod users (including myself), the fact remains it is a phrase that is embedded in the public psyche. At least those who are familiar with the process downloading digital audio feeds from the internet via RSS feeds.
The real problem with this word is that it is a misnomer which falsely connotes an image that PodCasts can only be listened to on an iPod. You can listen to PodCasts on ANY device capable of digital audio playback. Will BlogCast solve this misconception?
BlogCast? Good luck popularizing that term. As irritiating as the term "PodCast" is to many non-iPod users (including myself), the fact remains it is a phrase that is embedded in the public psyche. At least those who are familiar with the process downloading digital audio feeds from the internet via RSS feeds.
The real problem with this word is that it is a misnomer which falsely connotes an image that PodCasts can only be listened to on an iPod. You can listen to PodCasts on ANY device capable of digital audio playback. Will BlogCast solve this misconception?
