Digital Home Thoughts: MusicGiants - Download WMA Lossless Audio to your Digital Music Player

"If you're listening to compressed music using your iPod earbuds, you won't notice much difference [from a CD]," says Scott Bahneman, founder and chief executive of tiny startup MusicGiants. "But once you play it on a good home stereo, the difference is huge." Bahneman hopes to close that gap, and position MusicGiants to take a high-end niche in the fast-growing "digital home" market. This summer, his 15-person outfit will launch the first service that sells online music at CD-equivalent fidelity -- what Bahneman calls "high-definition music." MusicGiants has licensed the music of all five major record labels, which it will sell in a "lossless" format, defined by Microsoft, that results in digital songs that equal the quality of CDs."



Hey, you've got that huge hard drive based digital music player, why not actually fill it up. I usually don't buy songs from iTunes because I don't like the poor bitrates and I don't consider the ones available using WMA high enough to burn to a CD, then rip into MP3. I've always wished for Apple to release Apple Lossless versions of the downloads (I'd even pay a premium for them) but nothing has happened. Now MusicGiants seems to be jumping into that market with WMA Lossless. I think this service is definitely worth a try.