Thursday, March 17, 2005
Confusing Consumers Means They Won't Buy
Posted by Jason Dunn in "ARTICLE" @ 05:00 PM
"The growth of the technology industry is largely driven by consumer spending, but too many choices can slow the adoption of new products and put entire markets on hold, an IDC analyst said Wednesday. A consumer confronted with too many choices might simply walk away from buying or upgrading the product, said Danielle Levitas, a consumer market analyst with IDC at the analyst firm's Directions conference Wednesday."
A short, but great article that nails the biggest problem facing consumers today: the technology industry confuses them, and when they're confused and unsure, they won't take out their wallet and buy. The high definition DVD fiasco that's unfolding is a perfect example of this trend at its worst, and like most consumers, I'm going to wait two or three years so see how it all shakes out before I purchase any high-definition DVD equipment.
A short, but great article that nails the biggest problem facing consumers today: the technology industry confuses them, and when they're confused and unsure, they won't take out their wallet and buy. The high definition DVD fiasco that's unfolding is a perfect example of this trend at its worst, and like most consumers, I'm going to wait two or three years so see how it all shakes out before I purchase any high-definition DVD equipment.
