Digital Home Thoughts: Apple to Introduce Subscription-based iTunes Music Service?

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Wednesday, March 16, 2005

Apple to Introduce Subscription-based iTunes Music Service?

Posted by Kent Pribbernow in "NEWS" @ 11:00 AM

http://www.ehomeupgrade.com/entry/719/is_apple_working

"Now that Julia Miller, a former Microsoft maketing and sales heavyweight responsible for promoting Xbox Live, has joined Apple. Analysts are buzzing that Miller will most likely be the person in charge of heading up Apple's secretly-in-the-works subscription-based iTunes music service. According to AppleInsider, analysts they spoke with "expect the company to introduce the service later this year in an effort to compete with similar services from Real Networks and Napster, which offer subscribers access to an unlimited number of music downloads for a small monthly fee. The subscription service would coexist alongside Apple's already successful 99 cents per song model."

A subscription based iTunes Music service? Interesting. That could possibly be a reason why Apple refused to make its popular iPod digital audio player compatible with RealNetworks Rhapsody service. The only question is whether this model proves popular with iPod users. Frankly I don't much care for the idea of "renting" music, no matter how much content is being offered.

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