Friday, November 19, 2004
TiVo Responds To Ad Controversy
Posted by Suhit Gupta in "NEWS" @ 10:00 AM
"Contrary to what a quick skim might suggest, TiVo is not removing fast forward. You can still zip through your program, same as before. The tags mentioned in the article exist today, and have been in use for a couple of years now (including during fast forward). Rather than generic thumbs-up tags, the new tags can be larger, and display both branding and new options for interactivity (contests, surveys, etc). Nothing is full screen, nothing blocks your ability to control your television. The displayed tags are tied to the broadcast commercial. No Coke ads over Pepsi commercials. The tags are only there if the advertiser or broadcaster includes them in the broadcast.There's no concept of a 'pause ad', like the competition had (or has?)."
I don't know if any of you participate in the TiVo forums but this response from TiVo just popped up in response to the news circulating that says banner ads will appear during fast forwarding of shows.
I don't know if any of you participate in the TiVo forums but this response from TiVo just popped up in response to the news circulating that says banner ads will appear during fast forwarding of shows.
