Thursday, November 11, 2004
No Joy Here About The Digital Joy Campaign
Posted by Jason Dunn in "ARTICLE" @ 02:00 AM
"Digital Joy Not to be negative... but... "Where's the Beef?" I was looking forward to seeing something new integrated into MCE on the launch of this whole new joint Intel/Microsoft marketing thing and instead you get just a bunch of fluff. Fancy little flash thingy but no real meat and potatoes."
Thomas Hawk over at eHomeUpgrade takes a whack at the new Digital Joy campaign, but the point he's missing is that the campaign is not aimed at people like us - you're reading a digital media Web site you're light years beyond Joe and Jane consumer who's just figuring out how to rip CDs. The Digital Joy campaign is focused on expanding the consumer perceptions of what's possible, and I think if they can get into mainstream media, it will be a success. Then Joe and Jane can discover the frustrating limitations of a Media Center Edition PC! :lol:
Thomas Hawk over at eHomeUpgrade takes a whack at the new Digital Joy campaign, but the point he's missing is that the campaign is not aimed at people like us - you're reading a digital media Web site you're light years beyond Joe and Jane consumer who's just figuring out how to rip CDs. The Digital Joy campaign is focused on expanding the consumer perceptions of what's possible, and I think if they can get into mainstream media, it will be a success. Then Joe and Jane can discover the frustrating limitations of a Media Center Edition PC! :lol:
