Wednesday, October 13, 2004
Creative Zen Micro...The First Real Challenger To iPod?
Posted by Kent Pribbernow in "NEWS" @ 10:00 AM
Creative is unveiling a colorful new line of portable audio devices; the Zen Micro. Micro is a 5GB small form factor audio player available in a variety of colors, similar to the iPod Mini, and is expected to be widely available in time for the holiday season.
This is probably the first non-iPod player I have seen that actually has some personality to it. If Creative prices this product right, and markets the hell out of it, the product could be successful. Marketing is key in creating a cult of "hipness" around a product, which is largely why the iPod has been such a monumental success. It's going to take that same stamp of trendiness to get another competitor in the ring. We'll see if that is the case with Zen Micro. But keep your eye on this product...I think it just might be a winner.
This is probably the first non-iPod player I have seen that actually has some personality to it. If Creative prices this product right, and markets the hell out of it, the product could be successful. Marketing is key in creating a cult of "hipness" around a product, which is largely why the iPod has been such a monumental success. It's going to take that same stamp of trendiness to get another competitor in the ring. We'll see if that is the case with Zen Micro. But keep your eye on this product...I think it just might be a winner.
