Friday, October 1, 2004
Netflix, Warner Brothers To Offer Video On Demand Service
Posted by Kent Pribbernow in "NEWS" @ 08:00 AM
"Warner Bros. has agreed to license some films to Netflix as part of a test run of the Internet company's upcoming movie-download service, according to sources familiar with the plan. The agreement lends strength to speculation that Netflix and TiVo plan to jointly introduce a video-on-demand (VOD) service in the coming year. The service would allow people to rent and download films via Netflix, whose Internet site now only delivers DVDs via the U.S. Postal Service. The downloaded film would then be accessible on TiVo's personal video recorders for viewing on a TV set."
This is an interesting move for Netflix...obviously an experimental plan to expand their product category, and draw new users. Although I personally have been less than impressed by the quality of video on demand, I can't help but wonder if this isn't the solution that will ultimately replace traditional movie distribution. No more waiting in line at the video store, or receiving DVDs in the mail. Just one click of your mouse and download movies right to home theatre.
This is an interesting move for Netflix...obviously an experimental plan to expand their product category, and draw new users. Although I personally have been less than impressed by the quality of video on demand, I can't help but wonder if this isn't the solution that will ultimately replace traditional movie distribution. No more waiting in line at the video store, or receiving DVDs in the mail. Just one click of your mouse and download movies right to home theatre.
