Tuesday, August 24, 2004
Real Sells 1 Million 49 Cent Songs in One Week
Posted by Jason Dunn in "NEWS" @ 04:00 PM
"RealNetworks says it has sold more than a million songs at its online music store since slashing prices last week as part of a limited-time sale aimed at growing the user base of its new digital media software. The Seattle, Washington, company began selling music downloads at $0.49 per song, or $4.99 for most albums last Tuesday, offering the tunes at nearly half what other online music providers are currently charging. The fire sale is meant to fuel demand for the company's RealPlayer 10.5 digital media playback software and increase subscribers to Real's Rhapsody service. The move is also being seen as an attempt to take a bite out of rival digital music provider Apple Computer, which has so far lead the industry with its ITunes online store."
Real is doing some chest-beating about the number of songs they were able to sell in a week: one million tracks, although at 49 cents each one has to wonder if there's any profit in there (I'd doubt it). Still, even as a loss-leader, Real is getting some new customers and that's likely their only goal.
Real is doing some chest-beating about the number of songs they were able to sell in a week: one million tracks, although at 49 cents each one has to wonder if there's any profit in there (I'd doubt it). Still, even as a loss-leader, Real is getting some new customers and that's likely their only goal.
