Thursday, August 5, 2004
WSJ: "Mating iPod And BMW Is A Brilliant Concept, But First Try Is Crude"
Posted by Kent Pribbernow in "NEWS" @ 07:36 AM
"I've been testing the system in a $54,000 BMW 330Ci convertible, lent to me for a few days by BMW. I have tried several different iPods in the car, including a brand-new, fourth-generation model. My conclusion: The BMW iPod adapter works, but in a pretty crude way that will likely leave the iPod cult hungering for more. It's a decent first step, but that's all."
We've been hearing a lot of hype surrounding Apple's partnerships with auto makers in offering built-in iPod support to luxury cars. I was beginning to wonder how this solution stacks up. I'm not impressed.
By the way, as a product reviewer I am totally jealous of Mossberg. I get excited when a company sends me an audio player to review. But Walt is getting 50,000 cars to test out! 8O Lucky bugger.
We've been hearing a lot of hype surrounding Apple's partnerships with auto makers in offering built-in iPod support to luxury cars. I was beginning to wonder how this solution stacks up. I'm not impressed.
By the way, as a product reviewer I am totally jealous of Mossberg. I get excited when a company sends me an audio player to review. But Walt is getting 50,000 cars to test out! 8O Lucky bugger.
