Monday, August 2, 2004
Apple And Pepsi Try Again
Posted by Kent Pribbernow in "NEWS" @ 04:00 PM
"Five months after BBDO launched the Pepsi iTunes promotion on the Super Bowl, TBWA\Chiat\Day's Southern California office is getting a crack at the assignment, landing the estimated $15-20 million business without a review, sources said last week. The effort, slated to break during the game next year, will run through the spring."
Let’s hope this ad campaign fares better than the previous iteration, which was a complete flop. Part of the problem was Pepsi's sloppy distribution efforts that failed to stock yellow-capped Pepsi bottles across North America in a timely manner. Months after the "I fought the Law" commercials appeared on television, these specially marked bottles were nowhere to be seen in many urban locales.
As they say in the entertainment business..."it's all in the delivery".
Let’s hope this ad campaign fares better than the previous iteration, which was a complete flop. Part of the problem was Pepsi's sloppy distribution efforts that failed to stock yellow-capped Pepsi bottles across North America in a timely manner. Months after the "I fought the Law" commercials appeared on television, these specially marked bottles were nowhere to be seen in many urban locales.
As they say in the entertainment business..."it's all in the delivery".
