Friday, July 30, 2004
Fujifilm Launches New Fleet of Camers - Will Anyone Notice?
Posted by Jason Dunn in "NEWS" @ 10:00 AM
"Fujifilm has announced five new digital cameras aimed at the hobbyist or "prosumer" market, people who aren't professional photographers but who want more from a camera than just an easy way to take snaps of their kids. Two of the new cameras replace existing models in Fujifilm's FinePix S series; the other three introduce a new series, labeled E. Estimated street prices for the new cameras range from $300 to $500, and the first will ship in August. Fujifilm is aiming the existing S series at the "advanced amateur," and as a result the cameras look like 35mm single-lens reflex models. The S series also includes more-expensive digital cameras for professionals."
Fujifilm cranks out a lot of digital cameras, yet their not really a top-tier player. If you ask the average consumer to name the top five digital camera makers, Fujifilm probably wouldn't be on that list. The PC World article speculates that's partially because of the name "Fujifilm" - it's synonymous with film, not digital cameras. I tend to think it's largely because they haven't put out compelling cameras that would woo opinion leaders and get them to switch to Fujifilm hardware.
Fujifilm cranks out a lot of digital cameras, yet their not really a top-tier player. If you ask the average consumer to name the top five digital camera makers, Fujifilm probably wouldn't be on that list. The PC World article speculates that's partially because of the name "Fujifilm" - it's synonymous with film, not digital cameras. I tend to think it's largely because they haven't put out compelling cameras that would woo opinion leaders and get them to switch to Fujifilm hardware.
