Digital Home Thoughts: Google Buys Picasa

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Tuesday, July 13, 2004

Google Buys Picasa

Posted by Suhit Gupta in "NEWS" @ 09:44 AM

http://www.photographyblog.com/more.php?id=3123_0_1_0_M

"Google Inc. today announced it acquired Picasa, Inc., a Pasadena, Calif.-based digital photo management company. Financial terms of the deal were not disclosed. "Picasa enables users to easily manage and share digital photographs, and its technologies complement Google's ongoing mission to organize the world's information and make it universally accessible and useful," said Jonathan Rosenberg, vice president, Product Management. "Picasa is an innovator in the field of digital photography, and we're excited that the Picasa team is joining Google.""

Picasa had already announced a technology partnership with Google's Blogger service a couple of months ago. However, this is breaking news as far as I am concerned, especially since Picasa is about to release version 2 of their image browser. Google has just taken a giant step in the digital imaging niche.

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