Digital Home Thoughts: Pentax Competes With 300D And D70

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Monday, June 7, 2004

Pentax Competes With 300D And D70

Posted by Suhit Gupta in "NEWS" @ 05:00 PM

http://www.nikkeibp.asiabiztech.com/wcs/leaf/CID/onair/asabt/news/311459

"Pentax Corp plans to introduce this fall a SLR (single-lens reflex) digital camera aimed at general consumers that will retail for a little more than 100,000 yen. Monthly production will be set at about 20,000 units, and the company intends to ship about 100,000 units by March 31, 2004. Pentax began selling higher-end SLR digital cameras last September that retailed for around 190,000 yen, and it is now looking to expand demand by reaching out to ordinary consumers. The firm aims to raise the consolidated sales from its digital camera business by about 40% to 70 billion yen in fiscal 2004."

The release date of March 31 2004 has to be a typo, they probably meant 2005. And the 100,000 yen amounts to under $1K. So it looks like this DSLR will be competing with Canon's Digital Rebel 300D and the Nikon D70, both of which are low cost Digital SLR cameras. It will be nice to get more details on this camera, I wonder whether they will try and out-do Nikon, just as Nikon did with Canon.

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