Thursday, May 20, 2004
Apple Separates iPod And Mac Divisions
Posted by Kent Pribbernow in "NEWS" @ 10:00 AM
According to News.com Apple is reorganizing its management team and creating a separate iPod division headed by John Rubinstein, former VP of hardware.
"An Apple representative confirmed the move, which was first reported Wednesday in the New York Times. John Rubinstein, the senior vice president who currently heads all hardware development, will lead the new iPod division. Tim Cook, currently executive vice president of worldwide sales and operations, will be in charge of the new Mac division. Also, Tim Bucher, who currently heads Macintosh system development, was tapped to head Mac hardware engineering."
This is an interesting move. Apple is clearly shifting more focus on the iPod, and I predict more consumer electronics devices will follow. Jobs clearly sees the iPod as much more than just single product, which means we're going to see a lot more variation over time, the Mini being one good example. Keep watching this space.
"An Apple representative confirmed the move, which was first reported Wednesday in the New York Times. John Rubinstein, the senior vice president who currently heads all hardware development, will lead the new iPod division. Tim Cook, currently executive vice president of worldwide sales and operations, will be in charge of the new Mac division. Also, Tim Bucher, who currently heads Macintosh system development, was tapped to head Mac hardware engineering."
This is an interesting move. Apple is clearly shifting more focus on the iPod, and I predict more consumer electronics devices will follow. Jobs clearly sees the iPod as much more than just single product, which means we're going to see a lot more variation over time, the Mini being one good example. Keep watching this space.
