Tuesday, April 20, 2004
Carly Says "Go Digital or Go Home"
Posted by Jason Dunn in "NEWS" @ 11:00 AM
"Broadcasters must embrace digital technology before they're left behind, Hewlett-Packard CEO Carly Fiorina said Monday at the National Association of Broadcasters conference here. "There is no question what is shaping the capabilities of this age of broadcasting; it is digital technology," Fiorina said during a keynote event at NAB, which also honored talk show host Oprah Winfrey for her achievements in the broadcasting industry.
"We have entered an era in which every process and all content is going from analog, static and physical to digital, mobile and virtual," Fiorina added, referring to shifts in the creation, production and distribution of broadcast programming. While this transformation will take place over the next decade, broadcasters need to develop new business models that consider commercial-skipping devices like TiVo and digital archives of programming, Fiorina said."
I've got to hand it to HP, they're really gunning after the digital media market in a big way, and it's interesting to see a CEO of a computer company keynote at NAB - I don't think that's something you would have seen a few years ago.
"We have entered an era in which every process and all content is going from analog, static and physical to digital, mobile and virtual," Fiorina added, referring to shifts in the creation, production and distribution of broadcast programming. While this transformation will take place over the next decade, broadcasters need to develop new business models that consider commercial-skipping devices like TiVo and digital archives of programming, Fiorina said."
I've got to hand it to HP, they're really gunning after the digital media market in a big way, and it's interesting to see a CEO of a computer company keynote at NAB - I don't think that's something you would have seen a few years ago.
