Tuesday, March 2, 2004
Best Buy Survey Shows Interesting Statistics
Posted by Jason Dunn in "NEWS" @ 08:00 PM
This is a self-serving press release from Best Buy (I suppose all press releases are :roll:), but I found this survey data quite interesting:
"Despite the growing popularity of digital music, a recent Best Buy Digital Music survey shows that many consumers still have concerns about giving it a try. According to the survey, the top obstacles that prevent people from downloading music include worrying about lawsuits (30 percent) and not knowing where to start with the process (27 percent). And, with more than half of people (57 percent) feeling confused or clueless about options available for accessing digital music, they crave information about services and players that cuts through the clutter and helps them enjoy all that digital music has to offer."
57% of people confused or clueless about what their options are? That somehow seems low to me! Between iTunes, Puretracks, Napster, and various other online music services, 2004 will be the year online music sales really take off. Some might argue that happened in 2003 with iTunes, but the industry itself will see a big gain this year. This year is the first year I've purchased online music that has DRM protection, and thus far, I've had no problems with it.
"Despite the growing popularity of digital music, a recent Best Buy Digital Music survey shows that many consumers still have concerns about giving it a try. According to the survey, the top obstacles that prevent people from downloading music include worrying about lawsuits (30 percent) and not knowing where to start with the process (27 percent). And, with more than half of people (57 percent) feeling confused or clueless about options available for accessing digital music, they crave information about services and players that cuts through the clutter and helps them enjoy all that digital music has to offer."
57% of people confused or clueless about what their options are? That somehow seems low to me! Between iTunes, Puretracks, Napster, and various other online music services, 2004 will be the year online music sales really take off. Some might argue that happened in 2003 with iTunes, but the industry itself will see a big gain this year. This year is the first year I've purchased online music that has DRM protection, and thus far, I've had no problems with it.
