Digital Home Thoughts: Is Apple TV Really Just A Netflix Box?

"Apple has indeed crossed the 1 million Apple TVs sold mark, as it predicted it would shortly before Christmas. I argued that its relative success was mostly due to Neftlix being available on the streaming media device, and a new report from an industry analyst (via AppleInsider) supports that view. Gleacher & Company's Brian Marshall said Dec. 29 that according to his estimates, sourced from company reports and additional research, Apple rents around 475,000 movies and TV shows per day through the iTunes store. Netflix, by comparison, rents over 10 times as much, with about 5.1 million rentals per day."

Do you own an Apple TV? If so do you purchase movies using iTunes or Netflix? According to research Netflix is by far the most popular option chosen by Apple TV owners. Whether this is down to rental costs or choice of movies available is uncertain from this article on Gigaom. One thing that we can bet on though is that Apple will certainly adapt, change and innovate their service to try and catch and pass Netflix. Do you have and Apple TV and if so which do you use and why?