Digital Home Thoughts: Dell Simplifies Consumer Product Line-up

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Thursday, October 21, 2010

Dell Simplifies Consumer Product Line-up

Posted by Jason Dunn in "Digital Home News" @ 06:00 PM

http://www.engadget.com/2010/10/21/...ff-adamo-altog/

"We knew something was going on with Dell's branding with the resurrection of the XPS laptop line, and this morning we caught up with a few of the company's executives to learn all about the entire restructuring. As you can see above, there will now be three core brands -- Inspiron, XPS and Alienware -- all focusing on different "performance seekers."

Dell's product line up has grown bloated and out of control over the years, and this is a much-needed effort to streamline it. Will it help change the perception that people have as being Dell as a "budget" provider of computers? Maybe - but I think Dell also needs to focus more on releasing fewer, but better, products. Releasing a new laptop every month means less engineering and design effort put into each product - and Dell needs to do better in both.


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