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All posts tagged "digital rights"


Tuesday, March 13, 2012

Walmart And Partners Offering Cloud Access To Video

Posted by Brad Wasson in "Digital Home Talk" @ 06:00 PM

http://blog.streamingmedia.com/the_...olet-cloud.html

"Tomorrow at 1pm ET, Walmart along with UltraViolet partners Universal, Paramount, Warner Brothers, Sony Pictures and Fox will announce Walmart's UltraViolet offering. Studio execs I have spoken with say that consumers will be able to bring their DVDs into Walmart, which will then charge the consumer between $2-$4 per DVD to give the consumer access to that movie in the UltraViolet cloud locker system. DVDs will then be stamped at the store, so they can't be used by multiple people and I'm told pricing for converting the DVD to digital will vary based on either SD or HD quality."

UltraViolet is a digital rights authentication and cloud-based licensing system that allows consumers of digital home entertainment content to stream and download purchased content to multiple platforms and devices. One of its selling points is that it allows a consumer to store movie or TV titles in a free, online personal library. UltraViolet is deployed by the 70-plus members of the Digital Entertainment Content Ecosystem consortium, which includes film studios, retailers, consumer electronics manufacturers, cable companies, ISPs, network hosting vendors, and other Internet systems and security vendors. Walmart's service offering is intended to help facilitate consumers using the cloud-based system.

Dan Rayburn over at the Streaming Media Blog has some very interesting analysis of the potential success of the UltraViolet system. In short, he doesn't think it will work. Among the issues he sees as prevailing are the fact that consumers have to pay twice for the same piece of content, it is not easy to use, it requires multiple accounts with multiple websites, there is very little device support, and you need an Internet connection to watch your cloud-based movie. His analysis is well-worth reading if you are thinking of using the Walmart or a similar service, or if you just need to get up to speed with some of the issues in this domain.


Thursday, June 24, 2010

Google is a Safe Harbor

Posted by Hooch Tan in "Digital Home News" @ 01:00 PM

http://mediamemo.allthingsd.com/201...romises-appeal/

"You can read all of U.S. District Court Judge Louis Stanton’s decision at the bottom of the post, where I’ve embedded the ruling. Short version: Stanton buys Google’s longstanding argument–that the Digital Millennium Copyright Act protects YouTube from Viacom’s claims. And he seems to agree with Google (GOOG) on almost every point. There’s very little in his ruling that Viacom (VIA) will be happy about."

YouTube is a busy place. Every day, thousands upon thousands of people upload all manner of videos. Some videos are exciting and interesting, some are boring, and some invariably violate one copyright or another. However, it seems as if Google cannot be held responsible for the violations as long as they follow DMCA takedown requests. I have always seen YouTube as a promotional tool. Sure, it can be used as a distribution tool as well, but fan videos often include songs or clips that get me interested in new artists or shows. It is a great discovery tool that has led me to new material that I otherwise would not have come across. I freely admit that some videos that are uploaded serve no other purpose than to violate copyright, but I believe that the promotional value might just be worth the cost of the occasional freeloader.


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