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All posts tagged "advertising"


Friday, February 25, 2011

Running an Ad Blocker? Please Read This

Posted by Jason Dunn in "Thoughts Media Status Updates" @ 03:00 PM

Hi there. The topic of ad blockers tends to generate some heated discussions around these parts, so I'm going to keep this really simple: if you're running an ad blocker, this is a polite request that you white-list this Web site and allow the ads to load. Here's why: I work hard to keep the ads on Thoughts Media sites non-intrusive; I say no to pop-ups, pop-unders, full-page ads, ads with sounds, etc. I know that those types of ads are irritating, and I value the readership of everyone who visits our sites. I don't want to irritate anyone with our ads.

What you may not realize about online ads is that, for the majority of them, when they simply load, that helps me pay the bills (our server bill alone is almost $500/month.). Ad blockers stop the ads from loading, which means they generate no revenue. That hurts my ability to generate income from this site - I have bills to pay just like you do. You don't have to click on the ads - just letting them load helps us out a lot. If you do click on them, all the better - that helps us get better advertisers because they know you're interested in the ads. It will help us continue to provide you with the content that you come here for, and that benefits you in the end. So please white list this Web site in your ad blocker.

If you have a particular dislike for the in-line text advertising - Vibrant Media's IntelliTXT ads - you can easily opt out of ever seeing those on any Thoughts Media site. Here's how.

As a side note, I have a personal "1 visit, 1 click" policy in which, when I visit a site and read/watch some content on it, I take a quick look to find an ad that I'm interested in and click on it. It only takes a few seconds of my time to do, and it's my way of giving back to that site, thanking them for creating that thing I just read/watched. The Internet would be a very different place if everyone had a similar policy. Just a thought to ponder as you head into the weekend. :-)


Friday, April 30, 2010

Advertising in the Information Age

Posted by Hooch Tan in "Digital Home News" @ 01:00 PM

http://www.theglobeandmail.com/repo...article1548509/

"Advertising is one of the few industries where it’s virtually impossible to know if money spent is money well-spent. Is a Super Bowl commercial really worth $3 million? Is Tiffany & Co. a more alluring brand if its ad appears in The New York Times instead of USA Today? And what makes a good ad, anyway? These and other questions have plagued marketers for decades as they seek to refine the murky art of persuasion."

I think the writer of the article either has a thing against Google, or is just using the Google name to try and gain a few eyeballs. Google, while excellent at its job, is not the only company that participates in data collection and data mining. In a world where things are increasingly personalized, it seems only natural that advertising takes advantage of that individual connection to improve whatever it is advertising. At first, I worry about privacy, but am I not participating in this voluntarily? When I go to Tim Horton's, the server already knows what I want to order. How is that any different that Google knowing that I like searching for the latest gossip about the next Sex in the City movie? It is only that now becoming economically feasible and technically possible to collect all that data together to create a unified profile of who I am. Something about that still makes me a bit uneasy, but I just cannot put my finger on it. I really do hope that all this will help advertising. The ones that show up for me can sometimes be really laughable!


Thursday, April 22, 2010

XFX Lost a Limited Edition ATI 5970 Graphics Card...Oh Wait, I Just Got Suckered By Marketing

Posted by Jason Dunn in "Digital Home Talk" @ 12:19 PM

I just received the above message via email, and I've never quite seen anything like this before - XFX must feel pretty strongly about losing this card to email every customer they have in their database (I haven't bought an XFX card in a couple of years). The last line of the message made me chuckle; what inconvenience is it to me that XFX lost a graphics card?

Oh wait...just before I was about to his submit on this post, I clicked on the message, and was taken to this YouTube video. Apparently this is all part of a "Gamertainment Campaign" just like that last tiny line of text says. Nicely done XFX, you tricked me - now where's the unsubscribe button...


Thursday, October 22, 2009

The New Windows 7 Ads...Were My Idea

Posted by Jason Dunn in "Digital Home Talk" @ 12:00 PM

The new Windows 7 ads have kicked off today, and I suspect we'll be seeing them on TV starting today. What do you think of them? I think they're great - they're fun, light, and highlight features of Windows 7. Windows 7 is a great OS that stands on it's own, and I'm happy to see Microsoft not crawling into the gutter with that other company and their ads. A good product succeeds on its own, not because it trashes another product. Two more ads after the break. Read more...


Thursday, September 10, 2009

And the Winner for Cutest Windows 7 Ad Goes To...

Posted by Jason Dunn in "Digital Home Talk" @ 03:00 PM


Tuesday, December 23, 2008

Canon to Nikon: We'll See Your Ashton, and Raise You an Avril

Posted by Jason Dunn in "Digital Home Talk" @ 07:00 PM

If you watch TV, even skipping the commercials, you've probably seen Nikon's Ashton Kutcher commercials. Nikon has been out-advertising Canon at every turn as far as I can tell, but it looks like Canon is finally fighting back - and they're starting with a promotion starring Avril Lavigne. I screen-capped the above image from a commercial I saw on TV - though I think this is only part of Canon Canada's promotion. Has anyone else seen Canon doing any "star promotions" in their own country?


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